“Juan López Selección Especial comes to surprise the most demanding aficionados with its exquisite aroma and excellent taste,” said Ernesto González, operational marketing director, and Rodrigo González, strategic marketing director of Habanos, S.A., in a press release. While Juan López is not one of the largest brands in the Habanos S.A. portfolio, as there are just two regular production vitolas on sale today, the pair also noted that the 20 Ediciónes Regional releases under the Juan Lopez marca “demonstrate its great acceptance in the different Habanos’ markets around the world.”

As a La Casa del Habano exclusive, the cigar gets a secondary band featuring the stores’ logo, and will only be available at those retailers, which are considered to be the premier retailers of Habanos S.A. products. There are nearly 160 La Casa del Habano stores throughout the world.

“One of the most important things about La Casa del Habano is the exclusive and limited launching of products that are only commercialized at these points of sale,” said Jorge Pérez, franchise director of La Casa del Habano for Habanos, S.A., via a press release. “This is the case of the launching of Juan López Selección Especial, which is sure to be very well received by aficionados.”

The Juan López Selección Especial will be arriving in other markets in the near future, though a specific timetable has not yet been announced