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In October 2019, Habanos S.A. announced that it would be bringing back the H. Upmann Magnum 56, which debuted in 2015 as an Edición Limitada release, except this time it would be offered as an exclusive to the travel and duty-free markets. It also wouldn’t be an Edición Limitada, meaning that the new batch of cigars wouldn’t get the two years of aging before release that the Ediciónes Limitada do.
It measures the same as the Edición Limitada version—which was a new size for Habanos S.A. when it debuted—a double robusto that checks in at 5 9/10 inches (150mm) long with a 56 ring gauge. While that size was originally known simply as the Magnum 56, it appears to have picked up a new vitola name, Unidades, as that is the name used on the jars in which the cigars are packaged.
However, between October 2019 and the cigar’s eventual release in October 2020, the COVID-19 pandemic brought air travel to a screeching halt and, as such, much of the travel and duty-free retail segment. To get the cigars to market, some distributors pivoted and brought the H. Upmann Magnum 56 to traditional retailers.
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Owner
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